Is it that much of a mystery that smart women wish to be treated as is they have they have more to offer than their charm and looks? I certainly hope not. Recently I have been disappointed by mainstream sites that dumb-down their advertising that is positioned towards women. Have they not read the latest research or listened to the their audience? So why is that when I do a Google search on "smart women" I get pictures of scantily clad teenage girls. Is this smart? BlogHer has a great post on antiquated Paper Towel adverts. I guess it is simply a reaction, and we all need a break from intense thought now and again, purely for entertainment's sake. But communicate and entertain us with humour that gives cause for thought and action, not disgust or pity.
18 April 2008
Patronising Women in Advertising
Is it that much of a mystery that smart women wish to be treated as is they have they have more to offer than their charm and looks? I certainly hope not. Recently I have been disappointed by mainstream sites that dumb-down their advertising that is positioned towards women. Have they not read the latest research or listened to the their audience? So why is that when I do a Google search on "smart women" I get pictures of scantily clad teenage girls. Is this smart? BlogHer has a great post on antiquated Paper Towel adverts. I guess it is simply a reaction, and we all need a break from intense thought now and again, purely for entertainment's sake. But communicate and entertain us with humour that gives cause for thought and action, not disgust or pity.
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1 comment:
Hi! I agree that many ads, even those in India,from where I come,are condescending to women. But you see, advertising is all about sticking to stereotypes. Hmm...you have a nice blog, nice idea of connectig with women around the world. My own e-mail address is poppyleaves@gmail.com.
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